Alpha Industries continues to follow the fashion trend: New materials, slim fits and trendy colours

“We are happy to present our new collection at this Bread & Butter Trade Fair. We appreciate the decision taken by the Bread & Butter fair to go for more authenticity and individuality”, says Hubertus Junge, Sales and Marketing Director of Alpha Industries Europe.

Mix of Materials
Besides well-known and high quality materials like down, fur, leather, cotton twill and flight nylon, new materials are used for the Autumn/Winter collection 2013/14. Among others, there is waxed canvas, ripstop nylon and cord, which can be found in jackets and pants.

Rejuvenating Cure for the Classics
There is no way to stop the trend towards the blouson style in jacket fashion. The waisted slim fit of the jacket determines its fashion style, creates a slim silhouette and perfectly matches every outfit. Alpha Industries already made the blouson fashionable years ago. The MA-1 sees a fashion revival this year and is the highlight of this collection. The blouson jacket will also be available as a reversible jacket with a printed lining in the coming autumn. Motives like ‘Stars and Stripes’ and ‘Easy Rider’ can be displayed by just turning the jacket thus making the wearer a trendsetter. The ribbed cuffs on the sleeves – unlike the standard models – have a different colour than the jacket. In addition, some versions of the popular classic jacket will be available in sizes 2XS and 3XS – meeting the increasing demand from female customers.

Another classic jacket having a grand entrance in the Autumn/Winter collection 2013/14 is the Vintage Fishtail. This stylish parka with the eponymous elongated hemline on the back will become even more fashionable next autumn. The removable hood with soft faux fur is a real eye-catcher. The removable liner provides comfortable warmth on colder days. The Vintage Fishtail is best worn with a smart business outfit – with compliments from Mods Revival! The parka is available in black and olive.

Camouflage is Trend
Fashion trailblazers should have at least one piece in washed-out camouflage design in their wardrobes. Alpha Industries recognized this trend early on: the collection consists of pants as well as jacket models in a stylish camouflage design.

Slim Legs
Again Alpha Industries expands its pants assortment for the coming winter using new materials and slim fits. Some of the popular cargo models will be available in a slim fit version next year. Furthermore, pants made of fine and washed cord will be available from Alpha Industries. All pants are high quality and reveal the typical love for detail such as the chequered print lining of some models.