Micha S. Siebenhandl is CEO of Germany's third-largest optical chain pro optik. The cosmopolitan manager can look back on a decades-long international career in the consumer goods industry and has already held management positions at numerous large companies such as Rodenstock, Marchon Eyewear, Murnauer Markenvertrieb and Huber Holding. He is an outstanding speaker on topics such as change management, turnaround and brand positioning and, of course, on all topics relating to the up-and-coming eyewear market.