Founded in 1920, Gebr. GRAEF GmbH & Co. KG from Arnsberg is one of the leading manufacturers of slicing machines for private and commercial use. In 2020, the traditional company celebrated its 100th anniversary. Since 2022, the family-owned company, now in its fourth generation, has had a new brand claim - "For today. For tomorrow. For you." - which underscores the company's philosophy and is equally a crucial message for the future. Thanks to years of expertise, technological know-how, and absolute passion for durable products with the highest standards of quality and design, GRAEF stands out. The big vision: to become the most popular and sustainable provider of cutting technology and kitchen appliances, inspiring customers to adopt a sustainable lifestyle.
Innovativeness, enthusiastic customers, and uncompromising quality have characterized the GRAEF brand for over 100 years. The family business is the market leader in slicers and consistently sets standards in this product segment thanks to its decades of specialist expertise. But the company's range also includes many other kitchen appliances. In 2024, the company is realigning its areas of expertise and dividing the range into four new product worlds that reflect its own specialist competencies: the cutting world with the core discipline of slicers, the coffee world with high-quality portafilter espresso machines and premium coffee grinders, the baking world with the flagship product of the MYestro kitchen machine, and the helper world with kitchen aids such as mixers, kettles, toasters, and more. Nationally and internationally, the products are known for high-quality processing, longevity, user-friendliness, and thoughtful design. They have been awarded numerous prestigious design awards and consistently achieve top marks in product tests. Since 2004, GRAEF has been awarded "Brand of the Century" multiple times - most recently in 2022. GRAEF already won the Plus X Award as "Best Brand of the Year 2020" and the Plus X Award for Sustainability in 2022. In 2020, the kitchen appliance manufacturer collected the most Plus-X Award seals of approval within its product group and was therefore additionally honored as the "Most Innovative Brand 2020." In 2023, the company was awarded the PLUS X Award as a German Brand Icon.