Lifestyle

Artificial intelligence in the hotel industry - LÉGÈRE HOTELGROUP is working on avatar technology for the check-in process

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(Wiesbaden, March 2024) The LÉGÈRE HOTELGROUP is going one step further in terms of digitalization and is working together with two renowned technology companies on the use of artificial intelligence for the hotel industry. "The aim of our strategic partnership is to develop a digital employee that provides our guests with optimal support during the reservation and check-in process as well as in the area of telecommunications," explains Tobias F. Fürst, Managing Director of FIBONA GmbH. "With this exciting project, we want to be one of the first hotel groups to set a milestone in the areas of digitalization, guest journey and guest comfort."

Visitors recently got to know the prototype of the LÉGÈRE HOTELGROUP's digital employee at EuroCis in Düsseldorf: The avatar, which is supported by advanced artificial intelligence (AI), greets guests directly in the lobby and guides them through the entire check-in process. From identification and reservation verification to room assignment, the avatar offers an efficient and user-friendly solution for all travelers. The digital assistant is flexible, universally applicable and can be seamlessly integrated into all common communication channels. It works continuously, 24 hours a day, seven days a week. With the ability to understand more than 50 languages and dialects, the avatar can take guests' individual preferences into account to create a tailor-made experience. Furthermore, the technology provides additional security measures by enabling contactless interaction.

LÉGÈRE HOTELGROUP is implementing this exciting project together with the Berlin-based start-up heronOS, which specializes in the provision of AI-based digital specialists, and Rowius GmbH, which specializes primarily in the retail sector and technical equipment. The two technology companies have set themselves the task of relieving the burden on specialist and service staff in the workplace through the use of specifically and individually trained and powerful AI assistants, increasing their productivity and offering their customers a first-class service. In the further course of the project, the duo will train and continuously develop an avatar based on more than 300 features and 15 different AI models.

The launch of this project is part of LÉGÈRE HOTELGROUP's ongoing efforts to improve the guest experience and, in particular, to make further progress in the area of digitalization.

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About FIBONA®

FIBONA® GmbH, based in Wiesbaden, was founded in 1982 by the Köllmann family and develops, builds and operates location- and target group-oriented hotels on its own account. The company is divided into the divisions LÉGÈRE HOTELGROUP, Real Estate Development, Event Management and Health Products. The two company-owned brands LÉGÈRE HOTEL (locations: Taunusstein, Luxembourg, Tuttlingen, Bielefeld and Erfurt) and LÉGÈREEXPRESS (locations: Tuttlingen, Bielefeld and Leipzig) are operated under the LÉGÈRE HOTELGROUP. The second-generation company employs over 200 people in Germany and the surrounding European countries. The managing directors are Sven J. Köllmann and Tobias F. Fürst. All project development and construction activities in the hotel, residential and office asset classes are bundled in the Real Estate Development division. The Event Management division designs, organizes and implements events and brand presentations and operates the exceptional event location Hofgut Mappen in the Rheingau-Taunus district, among other locations.